Organization formed to promote spread of captioned commercial

October 29, 2014

The National Association of Commercial Broadcasters, the Japan Advertising Agencies Association, and the Japanese Advertisers Association together established the "Council on Captioned Commercial Spreading and Promotion" on October 28, 2014.

The purpose of the Council is to "spread captioned CMs through the three related organizations' cooperation aiming at improvement in information accessibility for the Deaf and hard of hearing."

The council decided to hold skull sessions with disability organizations. It is due to hold the first captioned commercial seminar for the persons concerned on December 9.


Japanese source:
http://itpro.nikkeibp.co.jp/atcl/news/14/102901675/


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