Dentsu, Inc. located in Tokyo newly made DVD with caption for the Deaf children as teaching materials of philanthropy activities called "The Advertising Elementary School (広告小学校)."
The Advertising Elementary School is a project which aims at board training, which started in 2006. It aims at basic training for promotion of communication among the children based on such as imagination, judgment, expression, and "business solution by a group" through the production of CM. Teaching materials were developed for three years by the collaboration of Tokyo Gakugei University and the company.
The request at the time when the Deaf children participated in the Advertising Elementary School was the reason for the new DVD captioned, which was possible through cooperation of the non-profit organization Cinema Access Partners.
Advertising Elementary School website (Japanese):