TV CM captioned getting into stride next spring through government work schedule

CM with caption of the vertical mold washing
machine which Panasonic built.
(photo: http://www.asahi.com/)
 

June 25, 2014

The Ministry of Internal Affairs and Communications summarized the work schedule towards the spread of CM captioned on June 24.

There are about 20 million persons with hearing loss including the Deaf/deaf and the aged with hearing loss, who call for broadcast of a captioned commercial for information accessibility.

Currently the program sponsored by an independent company is broadcast in a tentative way. The rule of the industry will be revised before formal broadcast in the spring of 2015, and also the trial broadcast in the commercial by two or more companies will be planned.

The Ministry is considering how to incorporate the subsidy for spread, etc. to the next fiscal budget, and planning to make broadcast of a captioned commercial get into stride.


Japanese sources:
http://mainichi.jp/shimen/news/20140625ddm008020103000c.html

http://mainichi.jp/select/news/20140625k0000m020065000c.html

http://www.asahi.com/articles/ASG6S5J2GG6SULFA02P.html


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