According to the press release, the Panasonic Shikoku Electronics, located in Ehime Prefecture, will sell a new style of pocket-sized hearing aids.
In their "ONWA model JJ" series that has been sold since January, 2009, two new colorful models, pearl-like white and pink (red-marked on left in the photo), will be added in April, 2010.
More hearing aids are currently sold in the market for the aged, and the most models are for men. The manufacturer targets on the women for sales expansion of the hearing aids in stock
The hearing aids are on sales in the hearing aid store, the optical shop, etc. One hearing aid costs 79,000 yen ($US 880), fitting each hearing loss level.
The hearing aids of the "ONWA model JJ" series features a novel style like the digital music player.