Wednesday, June 6, 2012

Fashion show to promote understanding of hearing aid

June 6, 2012

The fashion show with people with hearing aids was opened in Tokyo in order to remove the resistance against a hearing-aid and enjoy it as part of a fashion. Eleven aged from the twenties to 80's appeared as a model.

Among them, the male appeared in the uniform of the rugby team to which he belongs and made a pose following narration and music. His experience was introduced that he uses a hearing-aid after practice and enjoy conversation with his teammates about the practice, etc. 

Moreover, the woman who is enjoying the hearing-aid colorfully decorated and designed showed herself on a catwalk stage.

The woman aged 27 who has used a hearing aid since two years ago said, "When I first used it I felt shameful and tried to hide it under the hair. I hope people feel free with the use of a hearing aid like glasses."

The organization which sponsored the event explained,  "Those who use a hearing-aid are twenty or less percent of those whose hearing is losing without a hearing aid. We hope the event will promote understanding to a hearing-aid."


Japanese original article:
http://www3.nhk.or.jp/news/html/20120606/k10015649091000.html

1 comment:

Rebecca Kavel said...

Having a fashion show where models gracefully walk on the stage while wearing a hearing aid is a cool thing. It can help people realize that wearing a hearing aid is not just a tool, but also a part of modern fashion. There is nothing awkward in wearing it. People can still wear a hearing aid and look very stylish!

Rebecca Kavel